Effectiveness of medicinal and aromatic plants is well established for the ancient time in the world. Manifold effect of these herbs for curing the chronic diseases is well established. Industries are now moving forward to collaborate with the farmers to transfer new and effective technologies. High value Medicinal and Aromatic Plants (MAPs) now can be produced through active participation of company and farmers. Wasteland can also be used by MAPs since it has ability to well performed because in coming years scarcity of natural resources and other inputs can be prominent. Isolation of bio-molecules from MAP’s and improving their contents in plants would further enhance the demand, consequently the profit as these molecules may find use in wide range of applications. The systematic, organized, complementary and globally accepted marketing channel will enhance the socio-economic level of billions people. The basic need is to involve the international industry to develop products through organic cultivation for better effectiveness. The time has come for growers to diversify their traditional grain crops with high value medicinal and aromatic crops.